Fan tokens are cryptocurrencies created as tokens on a blockchain in support of a specific sports team. Holders get some benefits by holding their favorite sports team and feel exclusive. Sports teams can be from any different sport. The most popular fan tokens are usually soccer team tokens. Especially European soccer teams have adopted fan token issuance on a high level. Team fans can own fan tokens to support their teams and get some benefit from services and products provided by the sports team in return. Team branded merchandise can be bought at a discounted price with fan tokens.
Atlético de Madrid soccer team is the first sports team to issue fan tokens. Atlético de Madrid was followed by other major European soccer teams including Barcelona, AS Roma, Valencia, and Manchester City. Fan tokens are expanding fast beyond soccer teams. American basketball and baseball teams started creating their own fan tokens too.
One of the most recent fan tokens is Alpine Fan Token from the Alpine Formula 1 racing team.
Issuing fan tokens is an innovative way to raise funds for sports teams. By doing so, sports teams can create revenues from selling fan tokens. Issuing fan tokens also helps sports teams to digitalize and adopt new technologies. Game tickets can be purchased in fan token currencies.
Some sports teams sell limited VIP seat game tickets only for fan tokens to keep the demand for their fun tokens high. Teams also sell jerseys and other branded gears in fan tokens. Some fan tokens also allow holders to cast their votes on some decisions on a specific platform or on an app. For example, holders can vote on what design the jerseys should be next season or decisions on team matchups for exhibition games. What colors should the team bus be? Where should the next exhibition game be played at? which branded wear or gear should be on sale at a discounted price this month?
Fan tokens are useful to get primary guest tickets for some events where you can meet your favorite sports player.
Chiliz is the pioneer fan token platform founded by an experienced serial tech entrepreneur Alexandre Dreyfus in 2017. Chiliz (CHZ) platform was created to issue, trade, and exchange fan tokens. CHZ is an ERC20 token built on the Ethereum blockchain network and used as a utility token on Chiliz trading platform. Fans must buy Chz tokens first to purchase fan tokens on the Chiliz platform. Most of the fan tokens are also listed on various cryptocurrency exchange platforms. CHZ tokens are also used to participate in Fan Token Offerings that is the same like initial coin offerings but for fan tokens at the platform’s launchpad.
Chiliz is the owner of the fan token website and mobile application Socios. Socios is the first and leading fan reward and influence app. Fan token owners can cast their votes on the app, join some contests, and enjoy events which famous players attend.
Chiliz has partnered up with the biggest soccer teams including FC Barcelona, Manchester City, Juventus, and Paris San Germain. Chiliz currently has more than 100 partners from different sports. Sports team partners are growing constantly and Chiliz turns itself into a crypto incubator company.
Since the fan tokens market has excessive growth, new players get into the market. The world’s biggest, leading cryptocurrency exchange platform Binance kick off its fan token projects in 2021 with Santos FC, S.S. Lazio, and FC Porto. Unlike Chiliz fan tokens, Binance fan tokens are BEP20 tokens built on Binance Smart Chain.
Binance fan tokens have similar features to Chiliz fan tokens and holders can benefit from some advantages such as voting, discounts, and primary events. Binance also offers Gift Cards and NFT Mystery Boxes features for holders.
Initial coin offering of fan tokens by Binance is made on Binance Launchpad. Users can stake BNB or BUSD to receive an allocation to make an initial purchase right when tokens are released.
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